Left to Right: US Bank Arkansas District Manager Kevin Chaloner, Arkansas Travelers Director of Marketing and Promotions Bradley Field, BRTC Marketing Specialist Michael Guthrey, BRTC Director of Career Pathways Margo Davis, City of North Little Rock Director of Communications Shara Hutchcraft, and Arkansas Department of Education Director of Communications Kimberly Mundell
Black River Technical College (BRTC) Director of Career Pathways Margo Davis and Marketing Specialist Michael Guthrey recently traveled to Little Rock where the duo attended a marketing workshop entitled “Utilizing the Marketing Potential of Arkansas Career Pathways for Collegewide Recruiting and Promotion.”
Twenty-five two-year colleges from across the state of Arkansas attended the workshop, but only six participated in the Shark Tank style competition. Each college developed and pitched a local marketing plan designed with their college in mind to a group of “Sharks” in hopes of receiving grant money for their college’s Career Pathways department’s marketing campaigns.
BRTC’s Davis and Guthrey won $4,000, out of $25,000 given away, to be spent on BRTC Career Pathways marketing.
Shark Tank members were US Bank Arkansas District Manager Kevin Chaloner, Arkansas Travelers Director of Marketing and Promotions Bradley Field, City of North Little Rock Director of Communications Shara Hutchcraft, and Arkansas Department of Education Director of Communications Kimberly Mundell.
The Arkansas Career Pathways Initiative is a grant program designed to help custodial and noncustodial parents further their education or job training. Services for program participants can include educational expense assistance (such as tuition, fees, and books), student support assistance (such as childcare, transportation reimbursement, and monetary good grade incentives), guidance/counseling assistance (such as mentoring, career guidance, and connection to community resources).
For more information about Career Pathways, contact Career Pathways Coordinator of Recruitment, Retention, and Placement Bridget Guess at (870)248-4063 or by email at bridget.guess@blackrivertech.edu.